Uncorked.com

uncorked.com

FOR UNCORKED.COM, AN ONLINE LUXURY WINE RETAILER, creating a personalized online experience wasn’t just a business strategy, it was the business model. Conceived as a way to cut through the clutter of the luxury wine landscape, uncorked.com supplies consumers with quality recommendations and helps them develop a personal wine style and wine preferences. Our team collaborated with a team of sommeliers, chefs and wine critics to develop a custom wine-pairing algorithm.

After opening an account on Uncorked.com, consumers receive a personal wine profile. As a consumer rates more wines,the algorithm further refines his or her profile, returning new wine-pairing recommendations in the process. To power the online store, we built an e-commerce platform using Magento CE.

In addition to custom search displays and a Daily Deal module, this Magento-driven site includes a fully integrated logging system, preserving the speed of Magento while delivering flexible content publishing and superior search engine optimization. The online store’s back-end design also features API integrations to third-party fulfillment and compliance partners, helping manage complicated state-by-state legal restrictions while reducing time and costs.